Behaviorally Online Privacy Statement

Last modified September 1, 2021

Behaviorally (“Behaviorally”) is committed to protecting the information that you share with us, and explaining how we collect, process, and share that information.

Scope and information that this Online Privacy Statement covers

This Online Privacy Statement (this “Privacy Statement”) applies to Personal Information (defined below) collected on our websites, mobile applications, or cloud-based services and communication platforms with a link to this Privacy Statement (collectively, the “Site”).  It covers how we collect, use, share, and otherwise process personal information as of the date that this Privacy Statement is posted.  It does not apply to any other information collected by Behaviorally through any other means.  By “Personal Information,” we mean information that identifies or can identify you personally.

The Site contains links to third-party websites, including websites of our business partners.  We do not own, operate or control the websites of those third-parties.  Accordingly, this Privacy Statement does not apply to any websites maintained or operated by third-parties for the collection, use, storage, disclosure, or other processing of your Personal Information.  When you click on those links, you will go to a third-party website where you will be subject to that website’s privacy statement and we encourage you to read these materials.

Summary of Key Issues

CollectionWe collect Personal Information about you that you provide to us or that we obtain while you are using the Site.



We use basic Personal Information you provide to us to provide you with services from our Site, to build features that will make the Site easier to use, to contact you about these services, and to send advertisements, marketing material or other offers that we think might be of interest to you.


We may share your Personal Information with business partners, external service providers, third party vendors, or as otherwise necessary to support a transaction with you and manage our business.
SecurityWe employ reasonable and current technical, administrative, and physical safeguards that are designed to prevent unauthorized access, maintain data accuracy, and designed to ensure correct use of Personal Information.

Marketing and Choices

You have control on how we use Personal Information for marketing. You can exercise your control in any marketing communication, please click here for more information.
CookiesOur Site uses cookies and other similar technologies. To opt-out of advertising and certain other cookies, please click here.
International Transfers Our Site is operated in the United States and, as such, your Personal Information will be transferred to the United States, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction.  Further information about the cross-border transfer of your Personal Information is available below. to the cross-border transfer of Personal Information and the other activities identified in this Privacy Statement.
California Residents If you reside in California, we are required to provide additional information to you, which is set forth below in the Privacy Notice To California Residents, about how we use and disclose your Personal Information, and you may have additional rights with regard to how we use your Personal Information.
Data Retention We generally retain your Personal Information only as necessary to fulfill the purposes outlined in this Privacy Statement.
ChildrenPersons under the age of 16 are ineligible to use any services on our Site.


We will provide notice of any material changes to this Privacy Statement by posting a prominent notice on our Site and/or emailing you.
Contact UsIf you have questions not answered in this policy, you may contact us directly at

1. Collection of Your Personal Information

We collect your Personal Information on the Site to register you for activities on our Site, enhance the services we offer you, maintain and improve the Site, protect the security of you and our Site, comply with legal obligations, and inform you about other services and products that may be available through us, our affiliated companies, and our marketing partners.  We collect Personal Information about you when you interact with or use services offered on this Site, such as:

  1.    Sign up for newsletters;
  2.    Apply for a job with us;
  3.    Submit comments, reviews, or other user-generated content; and
  4.    Request customer or technical support.


Personal Information includes:

  1.    Name;
  2.    E-mail address;
  3.    Device being used (for our mobile site); and
  4.    Other relevant data

Even if you do not send us any Personal Information, we collect certain non-personal information about how you use our Site.  This non-personal information cannot identify you, and is used for statistical purposes.


2. Use of Your Personal Information

We use your Personal Information for the following purposes:

  1.     To provide you with our services;
  2.     To create de-identified Information such as aggregate statistics relating to the use of our services;
  3.     To market and promote the Site and our services to you;
  4.     To fulfill any other purpose for which you provide us Personal Information; and
  5.     For any other purpose for which you give us authorization.


3. Sharing of Your Personal Information

Whatever the purpose may be – whether we share with service providers or other external entities – we only use and share your Personal Information to the extent reasonably necessary to fulfill your requests and meet our legitimate business and legal objectives.  When we disclose Personal Information to external entities to perform support services for us, we establish by contract that they may access your Personal Information only for the purposes of performing those support services.  We may also disclose  what we know about you to our business partners, to offer you other similar products and services.    We may also use and disclose certain Personal Information to our affiliated companies and others for any purpose allowed by law.


Behaviorally Business Activities.  We generally process and may disclose your Personal Information to the categories of recipients outlined above in order to:

  • Perform certain transactions initiated by you;
  • Respond to your questions, complaints, or reviews;
  • Market our services to you, and send you communications about online transactions, product information, ads and promotions, electronic newsletters, or other notices you requested or offers tailored to you;
  • Enable our advertisers to provide you with more personalized content, and track the effectiveness of certain advertising campaigns;
  • Comply with applicable law, obey judicial orders, cooperate with law enforcement authorities, or prevent any suspected illegal activities;
  • Help us run our business; or
  • For any other everyday business purposes, such as product development and Site administration.

4. Your Rights Concerning Your Personal Information

You have the following choices regarding our use and disclosure of your Personal Information:

  • Marketing Communications.  If you no longer wish to receive any marketing communications, remain on a mailing list to which you previously subscribed, or receive any other communication from us, please follow the unsubscribe link in the relevant communications or contact us using the link at the bottom of the message.  Even after you opt-out or update your marketing preferences, however, we may still contact you for transactional or informational purposes.  These include, for example, customer service issues, surveys, or any questions.
  • Cookies and Similar Technologies.  Please review your browser or computer settings for certain cookies and see below to exercise certain choices regarding cookies.

You are not required to provide all Personal Information identified in this Privacy Statement to use our Site, but certain aspects of our Site will not be available to you if you choose not to provide Personal Information.  However, you can use our services without consenting to non-essential cookies or direct marketing emails; the only consequences being that our products and services will be less communicated, we may not be able to provide the support you seek, and you may miss out on promotions and news about our products and services.

5. Cookies and Similar Tracking Technologies

Information Collected Through Technology.  Information is also obtained in other ways through technology we deploy.  Some of this information may be linked to you personally.  In accordance with applicable law, Behaviorally uses and allows third parties to use essential and non-essential cookies, online tracking tools, web beacons, and similar technologies (collectively, “cookies”) on our Site.  We process this information to help our Site function correctly, and better understand the needs of our customers.

Cookies on our Site generally fall into the following categories:


  • Strictly Necessary Cookies: These are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas. These cookies are session cookies which are erased when you close your browser.
  • Analytical/Performance Cookies: These allow us to recognize and count the number of users of our Site and see how those users navigate through our Site. This helps to improve how our Site works, for example, by ensuring that users can find what they are looking for easily. These cookies are session cookies which are erased when you close your browser.
  • Functional Cookies: These improve the functional performance of our Site and make it easier for you to use. For example, cookies are used to remember that you have previously visited the Site and asked to remain logged into it. These cookies are session cookies which are erased when you close your browser.


Use of cookies. We advertise in a number of ways, including online through managed social media presences, and on other unaffiliated sites and mobile applications.  To understand how our advertising campaigns are performing, we may collect certain information via cookies on our Site through our advertising service providers.  The information we collect includes IP addresses, the number of page visits, pages viewed via our Site, search engine referrals, browsing activities over time and across other websites following your visit to our Site or applications, and responses to advertisements and promotions on the websites and applications where we advertise. 

We also use certain information to identify new visitors to our Site, recognize returning visitors, advertise on other websites and mobile applications not affiliated with us, analyze the effectiveness of our advertisements,  better understand our audience, customers, or other Site visitors, and determine whether you might be interested in new products or services.

Controlling Our Tracking Tools.  Your browser may give you the ability to control cookies.  How you do so, however, depends on your browser and the type of cookie.  Certain browsers or browser plugins can be set to reject all browser cookies.  If you configure your computer to block all cookies, you may disrupt certain web page features, and limit the functionality we can provide when you visit or use our Site. (e.g., we will not be able to provide you with searches that you have asked us to save). You can change your cookie settings at any time.

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked.  These browser features are still not uniform, so we are not currently set up to respond to those signals.

Controlling Online Interest-Based Ads.  We sometimes work with online advertising vendors to provide you with relevant and useful ads.  This may include ads served on or through our Site.  This may also include ads served on other companies’ websites.  These ads may be based on information collected by us or third parties.  For example, your postal code may be used to target an ad for people in your area.  These ads may also be based on your activities on our Site or on third-party websites.

For more information about our ad service provider and its cookies, including information about how to opt out of these technologies, you may visit  In addition, users may prevent Google’s collection of data generated by your use of the Site (including your IP address) by downloading and installing a Browser Plugin available at


6. Security

The security and confidentiality of your Personal Information matters to us.  That’s why we have technical, administrative, and physical controls in place to protect your Personal Information from unauthorized access, use, and disclosure.  For example, we encrypt all information you submit to us using Secure Sockets Layer (“SSL”) technology that helps protect information during transport to our Site.  We also review our security procedures periodically to consider appropriate new technology and updated methods.  Even so, despite our reasonable efforts, no security measure is ever perfect or impenetrable.


7. Data Retention

Depending on the service you require, we will retain your Personal Information only for the period necessary to fulfill the purposes outlined in this Privacy Statement or as set out in our contracts with our business partners, unless a longer retention period is required or permitted by a law that applies to us.


8. International Transfers

Our Site is operated in the United States and, as such, your Personal Information will be transferred to the United States, a jurisdiction that may not provide an equivalent level of protection as your home jurisdiction.  Cross-border transfer is, therefore, necessary for the conclusion or performance of a transaction that you are requesting, and for the establishment, exercise, and defense of legal claims.  To the extent permitted by local law, your use of the Site or provision of any Personal Information constitutes – where legally required – your consent to the cross-border transfer of Personal Information and the other activities identified in this Privacy Statement. 

Behaviorally utilizes standard contractual clauses to comply with privacy and security requirements of GDPR.


9. Minors

This Site is not intended or directed to individuals under the age of 16, and we do not knowingly collect any Personal Information from minors, or knowingly track the use of our Site by children.  If Behaviorally has actual knowledge that Personal Information about a person under 16 years old has been collected, then Behaviorally will take the appropriate steps to remove or disable that Personal Information.  If you believe we have impermissibly collected Personal Information from someone under the age of 16, please contact us as detailed below.

10. Changes or Other Updates to this Privacy Statement

We may amend this Privacy Statement at any time.  If we make any material change in how we collect, use, disclose, or otherwise process Personal Information, we will prominently post an updated Privacy Statement on our Site.  Any material changes to this Privacy Statement will be effective 10 days after our posting of the updated Privacy Statement or as otherwise required by applicable law.  Where required to do so by law, we will seek your prior consent to any material changes we make to this Privacy Statement.

11. Comments and Questions

If you have any questions or concerns about this Privacy Statement or wish to correct or update your Personal Information, or unsubscribe from any updates you have requested, write to customer service at:


Attn.: Privacy Officer

500 Frank W. Burr Blvd., Suite 5

Teaneck, NJ 07666

United States of America


Toll-Free (866) 898-1253

You may also send us an email at us at


Privacy Notice for California Residents

Personal Information Collection and Purposes of Use

Consistent with the “Collection of Your Personal Information” and “Use of Your Personal Information” sections above, Behaviorally collects and uses the following categories of personal information regarding California residents: name and email address from individuals that ask questions by email or on our website related to Behaviorally, its products and services, and name and email address from individuals that have requested customer support

Our Personal Information Handling Practices in the Preceding 12 Months

In the preceding 12 months, we have collected the following categories of personal information from California residents: name and email address from individuals that have asked questions on our website related to Behaviorally, its products and services, and name and email from those in need of customer support for a product purchased.

We have collected that personal information from the following categories of sources: directly from those California residents submitting inquiries on our website, those that have sent us emails, those that have used our Site, or those that have called Behaviorally directly for customer support .

We have collected that personal information from California residents for the following purposes: to answer questions related to Behaviorally, its products or services and/or to provide customer support.

We have shared the personal information of California residents with the following categories of third parties: third party service providers in order to respond to your inquiries and  with whom we engage to diagnose, address and/or resolve your request for customer support.

In the preceding 12 months, we have not sold personal information about California residents.

In the preceding 12 months, Behaviorally disclosed California residents’ personal information only if necessary to our third party service providers to respond to your inquiries and for the purpose of diagnosing, addressing and/or resolving  requests from a consumer for a product purchased.

California Residents’ Privacy Rights

California residents have rights to request access to or deletion of their personal information. If you are a California resident, you can submit such access or deletion requests with us as follows: contact us by email at or call toll-free (866) 898-1253.  The Company will undertake to verify that the consumer making the request is the consumer (or by a consumer on behalf of the consumer’s minor child or is authorized by the consumer) about whom the Company has collected personal information by matching the identifying information that the consumer (or by a consumer on behalf of the consumer’s minor child or is authorized by the consumer) has provided with the personal information maintained by the Company or through the use of a third party service provider.