Behaviorally Launches New Business Unit and Appoints Managing Director

New Division, eFluence™ Helps Marketers Optimize E-Commerce Conversion Rates

(New York) Behaviorally (formerly PRS), the global digital-first behavioral insights consultancy, announces today the launch of a new division, eFluence™, which provides e-commerce optimization to help brands drive sales at the digital shelf and influence the holistic omnichannel shopper journey.

The foundation of eFluence’s business is powered by Flash.PDP™, the groundbreaking SaaS platform that leverages Behaviorally’s market leading behavioral database and applies cutting-edge AI-powered technology to automatically assess the performance of brands’ e-commerce images. Built in collaboration with leading brands around the world, Flash.PDP instantly evaluates thousands of pieces of visual content, identifying top performing and deficient images. Through the “always on” portal, brands are then able to optimize their e-commerce visual content efficiently and improve conversion rates by over 50%.

Scott Brill has been appointed Managing Director, to lead the new eFluence division, previously having served as the Chief Commercial Officer in the Company’s core business providing packaging and shopper research.

Behaviorally’s CEO, Alex Hunt said of the appointment, “I am pleased to have Scott to taking the helm of our very important new division. Behaviorally has been the market leader in visual asset assessment at the physical shelf for 50 years and we are now pioneering the way in visual asset assessment for the digital shelf. We know clients need an advantage converting content to sales in e-commerce platforms and I am confident Scott will lead this new division with much success.”

On his appointment, Brill commented, “We are very excited to be announcing eFluence today. We know that e-commerce is extremely challenging for brands. We have worked closely with our clients on a solution that is built specifically to help them manage complexities, scale and pace of digital commerce and drive shopper growth. The AI powered functionality in eFluence solutions provide clients with real-time capacity to act swiftly, maximizing engagement and increasing conversion rates. We look forward to helping our clients succeed with this latest innovative launch from Behaviorally.”

About Behaviorally:
We are Behaviorally (Formerly PRS), the global market leader in digital shopper marketing. With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.

More information about Behaviorally can be found at:
More information about eFluence can be found at:
Twitter: @behaviorallyinc

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