The eFluence Blog

Insights from our Experts on all things –
AI, Digital, and E-Commerce

The Power of Packaging: What About eCommerce?

We recently announced a new Revised Edition of our e-book, “The Power of Packaging to Drive Shopper Growth”. This updated version compiles 50+ years of pack design expertise with a new chapter focused on the best practices in designing for eCommerce.

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See It, Know It

In this blog post, Adrian Sanger (Director, eFluence™), discusses four tips to achieve more effective digital commerce images online.

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How Predictable

In this blog post, Adrian Sanger (Director, eFluence™), discusses how to make a sound prediction using a ‘dramatically different’ looking digital image.

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Attention Seeker

In this blog post, Adrian Sanger (Director, eFluence™), discusses ways of easing the cognitive load so that we can shop more efficiently and equally.

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